How We Generate Insights

How we generate insights

Most content tools look at what's trending. We look at what people are talking about.

People explain their confusion, frustrations, and opinions in comments, forums, and Q&A threads. We analyze those conversations to find repeated questions, common pain points, and gaps in existing content—then structure that into insights creators can actually use.

Built for anyone who creates content

Whether you're just starting or scaling your content, we help you figure out what to create by analyzing what people already talk about online.

New creators

Know what to create before you even post your first video.

Growing creators

Stop guessing. Double down on what people already care about.

Educators & explainers

See exactly where people get confused.

Indie builders & founders

Understand what people complain about before building or marketing.

Where the insights come from

We analyze public conversations where people freely discuss topics in detail. We don't rely on likes or trends alone—we focus on language, questions, and repeated patterns.

YouTube comments

Public comment threads on videos

Community forums

Discussion boards and community platforms

Q&A platforms

Public question and answer sites

Public discussion threads

Open conversations across various platforms

Important: We only analyze public data. We don't access private profiles, DMs, or gated communities.

The Process

From your topic to actionable insights—here's how we turn conversations into content ideas

1

You Enter a Topic

Start with any topic you want to explore or paste a direct YouTube video URL. Just type naturally—no technical knowledge needed. We'll handle the rest.

Any topic you're curious about
Direct YouTube video URLs
Natural language input
2

We Expand & Refine Your Query

Using AI, we expand your topic into multiple related search queries to find the most relevant content. We rewrite queries to match how people actually search and discuss topics online.

AI-powered query expansion
Search term optimization
Related topic discovery
3

We Find the Most Relevant Content

We search for the most popular and relevant videos, posts, and discussions about your topic. We prioritize content with high engagement and active conversations.

Top-performing content discovery
Engagement-based ranking
Relevant discussion identification
4

We Gather Real Conversations

We collect comments, replies, and reactions from public discussions. Every conversation thread is captured to understand what real people are saying, asking, and feeling.

Complete comment threads
Reply chains and discussions
Authentic audience feedback
5

AI Analyzes Everything

Our AI reads through thousands of conversations to uncover patterns, sentiments, and insights you'd never spot manually. It understands context, emotion, and intent—not just keywords.

Sentiment analysis at scale
Pattern recognition
Hidden content opportunities
6

You Get Actionable Insights

Receive clear, actionable insights about what content to create. See what your audience loves, what frustrates them, and what they're actively searching for—all structured for immediate use.

What your audience wants
Pain points to address
Ideas that will resonate
Your Competitive Edge

What You Get

Every analysis is designed to help you create better content, save time, and grow your audience

Save Hours of Research

10x faster

What used to take days of manual scrolling now takes minutes. Get comprehensive insights without the tedious work.

Create Content That Hits

Data-driven

Stop guessing what will resonate. Every piece of content you create is backed by real audience data.

Increase Your Revenue

Better ROI

Creators using audience insights see higher engagement, more views, and better monetization opportunities.

Never Run Out of Ideas

Infinite ideas

Discover endless content ideas from what your audience is already discussing and asking for.

Understand Your Audience

Deep insights

Know exactly what your viewers love, hate, and wish existed. Build deeper connections with your community.

Stay Ahead of Trends

First mover

Spot emerging topics before they blow up. Be the first to create content on trending subjects in your niche.

Boost Productivity

Work smarter

Focus your energy on creating, not researching. Let AI handle the analysis while you do what you love.

Share Insights Easily

Team friendly

Every report is shareable with a link. Collaborate with your team or share with clients instantly.

Plan Ahead Confidently

Strategic

Build content calendars based on proven demand. Know what to create weeks and months in advance.

Ready to Create Better Content?

Stop guessing what to create. Start with insights from real audience conversations.

Start Your First Analysis

5 free credits • No credit card required